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In 1902, the Tournament of Rosesฎ Association decided to enhance the day's festivities by adding a football game. Stanford University accepted the invitation to take on the powerhouse University of Michigan, but the west coast team was flattened 49-0 and gave up in the third quarter.
The lopsided score prompted the Tournament to give up football in favor of Roman-style chariot races.
In 1916, football returned to stay and the crowds soon outgrew the stands in Tournament Park. William L. Leishman, the Tournament's 1920 President, envisioned a stadium similar to the Yale Bowl, the first great modern football stadium. He enlisted the help of architect Myron Hunt and builder William A Taylor, and together they made plans for a stadium in Pasadena's Arroyo Seco area.
The original stadium, a 57,000-seat horseshoe open on the south end, cost $272,198.26. The Tournament financed the project by offering ten-year subscription tickets for $100 each. Once it was completed, it was deeded to the city of Pasadena.
Local newspaper reporter Harlan "Dusty" Hall, who also served as the Tournament's press agent, came up with the name "Rose Bowl" for the stadium, and on January 1, 1923, the Tournament held its first football game there.
The stadium grew with the Rose Bowl Game's popularity. In 1928, the south end was filled in, increasing the seating capacity to 76,000. Further enlargements took place in 1932 (83,677), 1949 (100,807) and 1972 (104,696). The current seating capacity is approximately 93,000, although stadium room was found for a record crowd of 106,869 on January 1, 1973.